MKTG 4780: Marketing Management [BBA] (3)

Lecture: 3, Lab: 0, Other: 0

A study of various policies and problems requiring strategic decisions by marketing management in the areas of product policy, distribution policies and physical distribution, pricing, advertising, sales promotion, and management of personal selling. Pre-requisite: MKTG 4730 and the successful completion of ACCT 2101, ACCT 2102, ECON 2105, ECON 2106, ENGL 1102, and MATH 2040 with a C or higher in each; at least 2.1 Cumulative GPA; at least 2.0 Institutional GPA.