MKTG 4730: Marketing Research [BBA] (3)

Lecture: 3, Lab: 0, Other: 0

A study of the principles and methods of marketing research. Topics include: information sources, applied project design and administration, data processing and analysis, and research report writing. Pre-requisites: MATH 2400, MKTG 3700 and MKTG 3730 and the successful completion of ACCT 2101, ACCT 2102, ECON 2105, ECON 2106, ENGL 1102, and MATH 2040 with a C or higher in each; at least 2.1 Cumulative GPA; at least 2.0 Institutional GPA.