MKTG 3730: Consumer Behavior [R] (3)
Lecture: 3, Lab: 0, Other: 0
A study of social, cultural and economic processes involved in individual and household purchases and their relationship to aspects of target marketing. Pre-requisite: MKTG 3700 and the successful completion of ACCT 2101, ACCT 2102, ECON 2105, and ECON 2106 with a C or higher in each.