MKTG 3710: Advertising [BBA] (3)
Lecture: 3, Lab: 0, Other: 0
A study designed to examine theory and practical application of advertising in the context of integrated brand promotion along with the economic regulatory and social effects of promotional activities. Pre-requisite: MKTG 3700 and the successful completion of ACCT 2101, ACCT 2102, ECON 2105, ECON 2106, ENGL 1102, and MATH 2040 with a C or higher in each; at least 2.1 Cumulative GPA; at least 2.0 Institutional GPA.