MKTG 3730: Consumer Behavior [R] (3)
Lecture: 3, Lab: 0, Other: 0
A study of social, cultural and economic processes involved in individual and household purchases and their relationship to aspects of target marketing. Pre-requisite: MKTG 3700
MKTG 3730: Consumer Behavior [R] (3)
Lecture: 3, Lab: 0, Other: 0
A study of social, cultural and economic processes involved in individual and household purchases and their relationship to aspects of target marketing. Pre-requisite: MKTG 3700