MKTG 3750: Event Marketing [BBA] (3)
Lecture: 3, Lab: 0, Other: 0
A study designed to examine theory and application of experiential marketing strategy for the performing arts and sporting events. This course examines marketing practices in industries that focus primarily on delivering consumer experiences, with specific focus on sports and the performing arts. The course covers topics like leisure services marketing, experiential consumption, consumer attraction to sports and performing arts venues and marketing strategies for both type of organizations, sponsorship, and licensing. Understanding the importance of sponsorship as a communications tool is an essential part of the course; students will prepare and evaluate several sponsorship proposals through projects with community organizations. Course involves managing and participating hands-on individually and in small teams to plan, develop, market and carry out actual events. Pre-requisite: MKTG 3700 and the successful completion of ACCT 2101, ACCT 2102, ECON 2105, ECON 2106, ENGL 1102, and MATH 2040 with a C or higher in each; at least 2.1 Cumulative GPA; at least 2.0 Institutional GPA.