MKTG 6705: Marketing Management (3)

Lecture: 3, Lab: 0, Other: 0

This is a masters level marketing course with applications that provides an in depth look at the role of marketing management through a strategic perspective. The course is a broad study of the many ways that this approach is used by businesses and nonprofit organizations to manage marketing activities. The overall emphasis is placed on understanding the rapid changes placed on marketing managers by such forces as the synergy between information systems and the Internet. The course reinforces the importance of ethics and social responsibility in the operation of the market system.